Señor Smoke is more than a name. It’s a legacy. A tribute to the spirit of a man who lit up the mound with a 100-mph fastball and an even bigger presence. Minnesota Twins fans gave Juan Berenguer the nickname Señor Smoke, but beyond the game, he embodied something even greater – staying true to yourself.

Señor Smoke is a family endeavor built on the same values that defined my father – authenticity, inclusivity, and the courage to push against the status quo. Living the American dream on his own terms, he never compromised who he was. Señor Smoke embraces the same fire that motivated Juan Berenguer to greatness, boldly celebrating the pursuit of something better.

Born in Aguadulce, Panama, November 30, 1954, Juan Berenguer played youth baseball until he made the Panamanian National Team at 18. In 1975, he signed with the New York Mets, debuting in 1978. In 1984, he played with the Detroit Tigers, winning the World Series. Juan joined the Minnesota Twins in 1987 and contributed to a World Series win by posting an 8-1 record with 4 saves and a 3.94 ERA. That same year, Juan recorded “The Berenguer Boogie,” a music video where he sang, danced, and famously donned a trench coat and fedora. Due to Juan’s 100 MPH fast ball, Twins fans dubbed him “el Gasolino” and “Señor Smoke.” His intimidating presence on the mound was no less notable than his signature mustache.